My Makeup Process of Creating the Right Look

I just recently posted this information on my Instagram but thought this was a great post for aspiring makeup artists, clients, and other artists to read.  I wanted to share a more in-depth way I go about creating the right look for my clients and brides.  My goal is to fully understand the desired look and then go through the design process through my makeup artistry to get to the final look at the end.

Fatima 2

Bridal look I created for Fatima

– I first ask if there are any photos of makeup styles to look at prior to the makeup application to get a general idea of the look that I am asked to create. If there are no photos or ideas, I will proceed with asking some thorough questions to ensure I understand makeup preferences and the overall vision.

– I like to also learn in advance how much makeup one wears on a regular basis (if any) so I can gauge the comfort level of how much makeup to apply. For more natural and clean looks, I will opt for a neutral color palette and make sure there’s a smooth blend with the application. I never want someone to feel they are wearing too much makeup as often times, less is more.

– I will ask very specific questions regarding: Placement (ex: Do you wear top and bottom liner normally?), Color preferences (ex: Do you feel more comfortable in warmer tones such as golds for the eye shadows?), and Intensity (ex: Do you like a more dramatic look or more natural?)

– In situations people are meeting me for the first time and I’m designing a look in advance for an event, I will show as I go. Meaning I will show with a mirror the steps of the makeup application as I am applying the makeup to make sure we are both on the same page.  As I mentioned earlier, I really take the time to listen and understand so I can translate this information into the final look at the end.

– Once I’m completely done with the makeup application, I will fully examine everything from every angle. Then I will tweak anything if needed and make any changes. I essentially edit (or fine tune as I like to call it) and really blend everything more thoroughly. I’ll then record everything I used along with the exact placement so I can replicate the look in the future for the day of the event.

This pretty much explains my creative process behind how I go about makeup artistry from client to client.  Aside from having the right skills, I think it is a necessity to truly get to know your client and really understand what they are looking for from the very beginning.

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